Rolex Datejust

Born in 1945, the Rolex Datejust was the first self-winding wrist chronometer to indicate the date in a window on the dial. Today, it stands not merely as a watch, but as a global icon of timeless elegance and horological achievement. It is the watch worn by pioneers, visionaries, and those who have shaped our world. More than an instrument to tell time, it is a testament to it.

Crafted for those who appreciate the seamless fusion of form and function, the Datejust is the embodiment of understated confidence. Its design, instantly recognizable and eternally stylish, transcends fleeting trends to offer a permanent statement of refined taste.

A Masterpiece of Design and Engineering

Every detail of the Datejust is a chapter in Rolex’s legacy of innovation:

• The Oyster Case: The archetype of the waterproof watch case, a marvel of robustness and elegance. Crafted from a solid block of Oystersteel, 18kt gold, or a harmonious combination, it is guaranteed waterproof to 100 meters (330 feet).

• The Fluted Bezel: Originally designed to screw down the case back for enhanced waterproofness, the bezel is now a signature of Rolex style. Its finely crafted ridges catch the light from every angle, adding a distinct and brilliant sparkle.

• The Cyclops Lens: A Rolex invention. The iconic magnifying lens at 3 o’clock bubbles over the date, increasing legibility by 2.5 times. It is a testament to Rolex’s unwavering commitment to functionality.

• The Jubilee Bracelet: Designed specifically for the first Datejust, the five-piece link Jubilee bracelet is a legend in its own right. Exceptionally comfortable and supple, it drapes perfectly on the wrist, offering a flawless blend of elegance and craftsmanship.

• The Perpetual Movement: At its heart beats a Superlative Chronometer-certified self-winding mechanical movement. Each movement is tested by Rolex to the highest standards of precision, power reserve, and reliability, far exceeding the industry norms for Swiss chronometers.